Context

A fast-growing fintech startup had strong technology but wasn’t recognized as a thought leader in their niche. Competitors with less innovative solutions were cited more often.

The Seeder

We developed a flagship research report on the future of embedded finance, based on original research and data only they could provide.

The Snowball Effect

The report was picked up by 3 industry publications, led to 2 podcast interviews, and resulted in 15+ backlinks from fintech-related sites.