Observations from practice

Perspective

How authority emerges for brands in the age of AI, search engines, and media.

Picture of Berjan Velderman

Berjan Velderman

Oprichter Publisher Place

Link building explained: what it is, why it matters, what it costs, and how to build a strategic link building campaign to increase authority in Google and AI-driven search.

These insights are part of the Digital Brand Authority framework.